(Set black. Spotlight on single chair. Dad is seated. Wife and 2 kids
stand around chair pointing guns at dad.)
Dad: ok. I won't move.
Kid1: Increase business deal flow.
Dad: please don't.
Kid2: maximize return on investment
Dad: do all of you have to?
Wife: sell the value proposition
Dad: why do I have to work all the time?
Kid1: increase shareholder value
Dad: I don't understand how the think they can get a return since the
weather changes so much
Kid2: decrease cost per lead.
Kid1: increase conversion ratio
Wife: improve retained earnings
Dad: can I get some fresh air? A glass of water? A piece of toast?
Wife: you're not meeting your quarterly revenue targets
Kid1: you're sandbagging your sales forecasts
Kid2: your new lead volume is below expectations
Dad: give me a better territory, the lead list is stale, the market is
saturated, the objection handlers are weak and the value propositions
suck
Kid1: a great cook doesn't complain about what's in the fridge
Kid2: a genius can make something out of nothing
Kid2: Execute!
Wife: Execute!
Kid1: Execute!
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