Wednesday, February 20, 2008

Biz plan: controlpanelkeychain v4

Goal
- build live builder web site demo tool
- build it using multiple discrete freelance built components
- split the project into misleading black box chunks to protect
intellectual property

Control panel key chain
We don't hold you hostage v1
We set you free v2
We keep you up v3

Franchise it - coopt competition
Make it hard for staff to leave and compete
Use project gutenberg hr management app

A phased plan that solves missing links in series of steps, to minimize
cost and competition, and maximize exposure and effect.

Goal = have 1 million subscribers

Components
Identity
Hosting data
Meta hosting data
Moving data
Meta moving data
Mover data
Meta mover data

Strategy - Barriers to entry
- advertising sponsored allows free
Versions
- standard vs pro
- isp vs enterprise
Partners

Strategy - acquire
Acquire 1,000 subscribers by providing free and secure control panel
keychain with templates for the top 5 hosting providers
Features
Web hosting account gift certificate and redemption
Web sites inspection, appraisal, and sales
One account
Multiple profiles
Browser encryption
Simple single focus tool
Clean ui
Existing isp templates plus user contributions

Strategy
Acquire 10,000 subscribers by providing free and secure control panel
keychain with templates for the top 10 hosting providers and top 5 tool
providers
Features
Tool providers - adwords, monitoring, statistics, affiliates
Import
Export
Free isp template making = free listing - contrib vs official
Isp petition tool
Isp voting

Acquire 50,000 subscribers by providing free and secure control panel
keychain with templates for the top 23 hosting providers, top 10 tool
provider, isp management interface, and in 3 languages
Features
Localization, multilingual
Isp account - broadcast message
User management
Key word buying

Acquire 100,000 subscribers by providing low cost no frills volume
hosting account moving services with templates for top 66 hosting
providers, top 23 tool providers, hosting comparisons, and in 6
languages
Features
New account sign up
Move from hosting profile to another

Acquire 200,000 subscribers by providing low cost no frills hosting
backup / synchronize service for top 200 hosting providers in 10
languages
Features
Assign hosting profiles for backup / sync schedule destinations
Synchronize files
Synchronize settings
Synchronize databases
Synchronize mail

Acquire 500,000 subscribers by providing low cost no frills hosting
failover service for top 1000 hosting providers in 23 languages
Features
Select primary profile and secondary profile

Acquire 1,000,000 subscribers by providing low cost no frills hosting
grid service for top 1500 hosting providers in 25 languages
Features
Select primary management profile and secondary management profile
Select grid member profiles

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